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Backbase Unveils AI-Powered Banking Platform

April 30, 2025
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Backbase unveiled its new, AI-powered banking platform this week.

The new offering combines Backbase’s unified data foundation, Intelligence Fabric, with Agentic AI technology.

Headquartered in Amsterdam, Backbase is a four-time Finovate Best of Show winner. The company most recently demoed its technology at FinovateFall 2021.

Calling the launch of its new, AI-powered banking platform “the next phase” of its vision, Backbase pledged that its latest offering will help bankers take advantage of the opportunities in technologies like Agentic AI.

Backbase’s banking platform enhances customer engagement with AI-powered self-service and real-time support, and hardwires AI into employees’ daily operations to maximize productivity and improve decision-making. The technology streamlines and helps scale sales efforts thanks to intelligent activation and end-to-end automation, and provides up-sell and cross-sell pathways, driven by AI, that can grow revenues and deepen customer relationships.

“This isn’t proof-of-concept AI,” Backbase CEO and Founder Jouk Pleiter said. “This is a packaged, production-ready, operating model to move banks from experimentation to execution, fast. AI waits for no bank. It’s not a wait-and-see—it’s here, now, and it’s rewriting the rules of the industry. The time to act is now.”

Backbase’s platform combines the company’s unified data foundation, Intelligence Fabric, with Agentic AI. Intelligence Fabric converts behavioral signals, transactional data, and operational insights into real-time, actionable intelligence. Agentic AI delivers modular, intelligent, purpose-built agents designed specifically for banking and financial services. These agents embed into a variety of operations to automate tasks, indicate next-best actions, and increase productivity.

Backbase also announced the availability of AI Factory, an embedded delivery model to help financial institutions bridge gaps in their AI skills. AI Factory integrates Backbase’s AI experts directly into development teams, enabling them to quickly co-create and then execute innovative use cases and solutions.

“Banks do not need more pilots—they need outcomes,” Pleiter added. “With our AI-powered Banking Platform, we’re going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock unprecedented growth faster than ever.”

Founded in 2003, Backbase is headquartered in Amsterdam and maintains offices in Atlanta, Singapore, London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City. The company has been a Finovate alum since 2009, has won Best of Show four times, and most recently demonstrated its technology at FinovateFall 2021 in New York.

Backbase’s announcement comes one month after the company teamed up with fellow Finovate alum Salt Edge in a strategic partnership designed to help banks accelerate compliance with open banking regulations and pursue new revenue opportunities. Also in March, Backbase forged partnerships with Albania-based Tirana Bank and with financial services consulting firm Synpulse.

Photo by Steve Johnson on Unsplash


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